Qualified leads never logged
Foureyes reported that 15.2% of qualified automotive sales leads in its 2025 dataset were never logged to the dealership CRM.
Research-backed planning tool
Estimate what lead leakage may cost.
Use one month of data from your CRM, DMS, or lead-tracking system to model customer opportunities and gross sales revenue that may be at risk.
Your current lead flow
Run a monthly lead-loss scenario.
Enter totals from your CRM, DMS, or lead-tracking platform. The calculation stays in this browser and is not sent or saved.
Published inputs
What the scenario is based on.
Benchmarks provide a comparison point, not a prediction for any dealership.
Observed lead-to-sale benchmark
The same automotive benchmark reported that 11.7% of sales leads eventually bought. The calculator uses this only when you do not provide lead-attributed sales.
Sales closed after day three
Foureyes found that 61.2% of eventual buyers closed within three days, leaving 38.8% who closed later and could require sustained follow-up.
Qualification odds within one hour
Harvard Business Review reported that firms contacting online leads within an hour were nearly seven times as likely to qualify them as firms waiting one hour longer.
How the estimate works
The model applies the automotive unlogged-lead rate first, then applies conservative response-delay and follow-up risk assumptions to the remaining sales opportunity without double-counting. It multiplies the resulting customer opportunities by your average vehicle sale value.
Response-delay assumptions range from 0% under five minutes to 35% after 24 hours. Follow-up assumptions range from 0% at 30 or more days to the published 38.8% post-day-three share when follow-up stops by day three. These are LotLift scenario assumptions, not conversion rates reported by the studies.
Foureyes 2026 Automotive Dealer Benchmarks ReportHarvard Business Review: The Short Life of Online Sales Leads